You're about to pay somebody for kitchen or bath leads, or maybe a national brand for the right to use their name instead. Here's what each option actually costs, how many contractors get the same lead, and the franchise path almost nobody explains next to a lead-gen comparison. We run ads for K&B remodelers, so we're one option here too, and we'll say when we're wrong for you.
From each company's own pages, or what contractors report paying.
A kitchen or bath remodel isn't decided the way a fence or a roof is. Homeowners spend three to six months circling the project, often visit a showroom, and sometimes pay a design fee before anyone signs. A kitchen estimate alone can eat 3-9 unpaid hours, real cost a $150 lead has to justify. That's why these companies price so differently.
Nobody puts this next to a lead-gen comparison, but for bath remodeling it's a real fork in the road.
Every company above sells homeowner introductions. These four sell something different: the right to operate under a national bath brand's name, in your territory, using their systems to generate leads for you, a business-ownership decision, not a marketing channel. None of the three true franchise/dealer brands publish real investment numbers publicly; the FTC's Franchise Rule requires disclosure only once you're in the sales process.
Brand new, need anything on the calendar? A marketplace fills gaps fastest, just know the math: 3-4 contractors per lead, and your exit cost before a 12-month term.
Strong portfolio, want design-minded homeowners? Houzz can work, but budget for the ~$499/mo tier where the advertising lives, not the entry number a rep opens with.
Want exclusivity without giving up your brand, and can fund $2,000-$3,000/mo? That's Dolead, Service Allies, or your own ads, compare the fee, contract length, and who owns the account.
Whether to keep building your own name at all is the Re-Bath, Bath Fitter, and Jacuzzi decision, a business purchase, not a marketing channel.
Not a case study we made up, and not a claim any vendor here can back with a regulator's paperwork.
Vancouver Tile Pros is a real client, named publicly on our shower remodeling page. We ran Meta ads under their own brand; every lead came to them alone. In the first three weeks the campaign booked $23,673 in estimates, and over three months that became $130,000 in revenue. The top ad has run leads as low as ~$20 each; lifetime, across 529 leads, the average sits at $52.62, and they hold 4.9 stars from 57 homeowners.
Pacific Northwest · also featured on our shower remodeling page
The $7.2 million nobody in this category talks about. In March 2022 the FTC filed a complaint against HomeAdvisor (now Angi Leads) over unsubstantiated lead-quality claims dating to 2014. In January 2023 it ordered HomeAdvisor to pay up to $7.2 million and barred it from misrepresenting how leads convert into jobs. In November 2023 the FTC returned more than $3 million to businesses who'd paid for memberships. Angi settled without admitting wrongdoing. Full breakdown: Angi Leads for Remodelers.
Ask any vendor here for their K&B close rate. Modernize and Thumbtack both refuse to publish one, and no study anywhere publishes a real K&B figure with a sample size; the shared-vs-exclusive spread on lead-seller blogs cites no originating study. The number that holds up: median cost per issued remodeling lead runs $372-$396 (Qualified Remodeler, 2025), roughly $1,900-$2,500 per signed job at a 20% close, close to Remodelers Advantage's own $2,456.
The vendor you buy leads from is a multiplier, not the whole equation. A great vendor with a boring offer still loses money; a strong offer with real project photos outperforms on almost any channel.
K&B buyers aren't impulse shoppers. They're mid-way through a 3-6 month decision, and a generic "free estimate" pitch gives them no reason to pick you over the next five contractors.
On a $30,000+ kitchen, homeowners assume financing exists somewhere. If your ad never says so, you lose the consultation to whoever mentions it first. A small, creditable design fee filters price shoppers before they eat a 3-9 hour estimate. We build that offer and creative for every K&B client.
From picking the channel to managing the ads.
Usually Meta for volume, Google layered in for the high-intent searches.
Financing, design consultations, real project photos, so homeowners pick you before comparing you to Angi or Houzz.
A step-by-step form built for a 3-6 month buyer, so homeowners who reach you are serious, not price-shopping five contractors.
We report against your real cost per signed job, not just cost per lead, watching it daily.
Go deeper.
Are Angi Leads Worth It for Remodelers? — the full contract breakdown and FTC case.
Kitchen Remodeling Leads — ranked by real cost.
Bathroom Remodeling Leads — cost per signed job, by source.
Tub-to-Shower Conversion Leads — priced on its own.
Meta Ads for Kitchen & Bath Remodelers — exclusive leads under your own brand.
Meta Ads for Shower Remodelers — the Vancouver Tile Pros numbers, in full.
Free strategy call. We'll tell you what exclusive K&B leads should cost in your market, and if a franchise fits you better than an ad budget, we'll say that too.