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Remodeling Lead Generation Companies

Remodeling Lead Generation Companies Compared Honestly

You're about to pay somebody for kitchen or bath leads, or maybe pay a national brand for the right to use its name. Before you do, look at what each option really costs, how many other contractors get the same lead, and how the franchise route stacks up, since most lead comparisons skip it. We run ads for K&B remodelers, so we're one of the options on this list, and we'll tell you when we're the wrong fit.

Valentyn Svit By , Founder of Bit House Digital · 8+ years running Meta and Google ads for contractors
Published · Updated
What's in this guide

What Do Remodeling Lead Generation Companies Actually Charge?

Pulled from each company's own pages, or from what contractors say they paid.

Homeowners don't decide on a kitchen or bath the way they decide on a fence or a roof. They circle the project for three to six months, often walk through a showroom, and sometimes pay a design fee before anyone signs. A kitchen estimate alone can eat 3-9 hours you don't get paid for, and a $150 lead has to be worth that time. That's why these companies price so differently.

Angi Leads (HomeAdvisor)
Shared
Angi publishes no K&B pricing. Outside trackers put remodeling leads at $50-$100+, more in big metros, plus ~$300/yr in membership. Contracts run 12-month terms with a 30-35% penalty if you leave early.
Best forYou're new and need to fill a slow calendar.
Watch out forAngi's own site says each lead goes to 3-4 contractors. In 2023 the FTC ordered Angi's HomeAdvisor business to pay up to $7.2M over deceptive lead claims. More on that below.
Fills gaps, know the exit cost
Houzz Pro
Subscription
A flat monthly subscription, but 3 of its 4 tiers show no price. What it does publish: $60/user/mo for extra seats and an ad package "starting at $499/mo." Reviewers report paying $65-$399/mo for the same tier.
Best forK&B remodelers who sell on design and have strong project photos.
Watch out forIt sells "exclusive lead requests," yet its directory shows homeowners several pros, and it never says how many contractors get each lead.
Opaque pricing, ask hard questions
Thumbtack
Shared
You pay per contact and set your own bid. Kitchen leads commonly run $120-$175, and there's no annual fee.
Best forSmaller bath jobs where you want control over what each lead costs.
Watch out forYou get a 45-day refund window, but a homeowner who hires another pro doesn't count. It publishes no close-rate data either.
Better terms, same race
Modernize
Both
No published price for shared or exclusive leads. It mentions "premium pricing for exclusive leads" and sends each inquiry to a sales call.
Best forTesting a bigger name, if you don't mind a sales call before you see a number.
Watch out forIt's one of two vendors here that publish no close-rate data at all.
No price until you call
Dolead
Exclusive
Pay-per-lead, with no price published. In its own words: "No shared leads, no recycled contacts."
Best forYou want exclusive leads hands-off, without running an ad account of your own.
Watch out forIt sells pay-per-lead but doesn't show the lead price, so get it in writing.
Exclusive by design, price is a call
Service Allies
Exclusive
Runs Meta ads in your own account. It reports "one lead for every $50 of ad spend," not counting a management fee it quotes only "on a live demo call." It recommends $2,000-$3,000/mo.
Best forTrue 1:1 exclusivity plus territory, so only one contractor per service per region.
Watch out forIts "20-40% booked" stat is a booking rate, not a close rate.
Exclusive, month-to-month, ask the fee
An agency running your ads (what we do)
Yours
You fund the ad spend and pay a management fee on top. Our top shower and tile ads have run as low as $20 per lead. For K&B, the realistic planning range is $60-$150. The leads, the ad account and the pixel data all belong to you.
Best forYou've got steady revenue, a sales process that can handle more consultations, and you want each lead to yourself.
Not for you ifYou're doing under roughly $30-40k/month in revenue, can't call leads back the same day, or can't cover ad spend plus a fee.
Best once you have capacity
See What Exclusive K&B Leads Cost in Your Market

Or Skip Buying Leads: The Franchise and Dealer Path

Most lead comparisons leave this out, but in bath remodeling it's a real fork in the road.

The companies above all sell you introductions to homeowners. These four sell something different: the right to work under a national bath brand's name in your territory, with their systems bringing in the leads for you. That's a decision about owning a business, not a marketing channel. None of the three true franchise or dealer brands publish real investment numbers. The FTC's Franchise Rule only requires them to disclose those once you're in their sales process.

Re-Bath
Franchise
Trackers report a franchise fee of $50,000-$60,000 and a total investment of $80,000-$600,000+, plus a ~5-6% royalty on weekly sales.
Best forYou'd trade your own brand for a national one that comes with marketing support.
Watch out forIt switched from a dealer model to a franchise in 2010, so you pay a royalty on each job.
A franchise purchase, not a lead purchase
Bath Fitter
Franchise
It's built around its own proprietary acrylic tub-liner system, not open-market remodeling. It's been franchising since 1992, and the investment figures live in a disclosure document filed with the states, not on its website.
Best forYou want to sell a proven one-day install product, not full remodels.
Watch out forIt's one licensed product line, so it doesn't fit custom cabinetry or gut jobs.
One product, one system, one brand
Jacuzzi Bath Remodel
Dealer
It works more like a dealer network than a franchise. Its own materials say no franchise fee. Corporate handles product and training, and dealers sell and install under the Jacuzzi name.
Best forYou want a spa brand's pull without a franchise fee and royalty.
Watch out forYou're still trading your brand for theirs, and they set the terms.
Lower barrier, same tradeoff
West Shore Home
Competitor
It isn't a franchise at all. It grows through company-owned branches with full-time staff, and its affiliate program pays a referral fee. It's not a business you can own.
Best forNo remodeler reading this page.
Watch out forIf it's in your market, it's a competitor, not a partner.
A competitor, not a company to join

Which One Should You Start With?

If you're brand new and need anything on the calendar, a marketplace fills gaps fastest. Just know the math going in: 3-4 contractors get each lead, and you want to know your exit cost before you sign a 12-month term.

If you've got a strong portfolio and want design-minded homeowners, Houzz can work. Budget for the ~$499/mo tier where the advertising actually lives, not the entry price a rep opens with.

If you want leads nobody else gets, want to keep your own brand, and can fund $2,000-$3,000/mo, look at Dolead, Service Allies or your own ads. Compare the fee, the contract length and who owns the ad account.

And if you're asking whether to keep building your own name at all, that's the Re-Bath, Bath Fitter and Jacuzzi question. It's a business purchase, not a marketing channel.

$60-$150
realistic K&B planning CPL
3-6 mo
typical homeowner consideration cycle
$1,900-$2,500
lead cost per signed job, published rates

What Real Numbers Look Like

These numbers come from a real client, not a made-up case study. Under them is a federal order worth knowing about before you sign with anyone.

Vancouver Tile Pros · Pacific Northwest shower & tile remodeler

$130,000 in revenue in the first three months

Vancouver Tile Pros is a real client, and we name them publicly on our shower remodeling page. We ran Meta ads under their own brand, so each lead went to them and nobody else. In the first three weeks their ads produced $23,673 in booked revenue, and by the three-month mark that was $130,000 in revenue. Leads off their top ad have cost as little as ~$20. Across 291 leads over the life of the account, they average $61.99 a lead, and they hold 4.9 stars from 57 homeowners.

$23,673
booked in the first 3 weeks
$61.99
avg cost per lead, 291 leads lifetime
4.9★
from 57 homeowners

Pacific Northwest · also featured on our shower remodeling page

The $7.2 million this industry doesn't talk about. In March 2022 the FTC filed a complaint against HomeAdvisor (now Angi Leads) over unsubstantiated claims about lead quality going back to 2014. That led to a January 2023 order for HomeAdvisor to pay up to $7.2 million, which also bars it from misrepresenting how often its leads become jobs. By November 2023, the FTC had sent more than $3 million back to businesses that paid for memberships. To be fair, Angi settled without admitting wrongdoing. We cover the whole case in Angi Leads for Remodelers.

Go ahead and ask any vendor here for their K&B close rate. Modernize and Thumbtack both refuse to publish one, and we couldn't find a study that publishes a real K&B figure with a sample size. The shared-versus-exclusive close rates on lead sellers' blogs don't trace back to any study either. What does hold up is the cost data. The median cost per issued remodeling lead runs $372-$396 (Qualified Remodeler, 2025). At a 20% close, that's roughly $1,900-$2,500 per signed job, which lines up with Remodelers Advantage's own $2,456.

Why Your Offer Matters More Than Which Company You Pick

Whoever you buy leads from only multiplies what you bring. A great vendor paired with a boring offer still loses you money, and a strong offer with real project photos does well on almost any channel.

K&B buyers don't buy on impulse. They're somewhere in the middle of a 3-6 month decision, and a generic "free estimate" pitch gives them no reason to pick you over the next five contractors.

On a $30,000+ kitchen, homeowners figure financing exists somewhere. If your ad never mentions it, you lose the consultation to whoever brings it up first. A small design fee that you credit back to the job filters out price shoppers before they eat up a 3-9 hour estimate. We build that kind of offer, plus the ads that carry it, for each K&B client.

What We Do For Your Kitchen & Bath Business

We handle it from picking the channel to running the ads day to day.

1

Pick the right channel for your market

Usually that's Meta for volume, with Google added on top to catch the people already searching for a remodeler.

2

Build your offer

We build your offer around financing, design consultations and your real project photos, so homeowners pick you before they ever compare you to Angi or Houzz.

3

Produce the ads and landing page

We build a step-by-step form for a buyer who takes 3-6 months to decide, so the homeowners who reach you are serious and not just price-shopping five contractors.

4

Launch and manage the campaigns

We watch the numbers daily and report on what each signed job really costs you, not just what a lead costs.

Book Your Free Strategy Call

Remodeling Lead Generation Companies: Straight Answers

There isn't one, because a shared marketplace, a subscription like Houzz Pro, a performance vendor like Dolead and a franchise like Re-Bath aren't even after the same customer. If you need any lead you can get this month, a marketplace fills gaps fastest, even though the same lead goes to several companies at once. If you already have steady revenue, running your own ads keeps each lead exclusive to your brand. And if you're weighing whether to build your own brand at all, that's a different decision, and one to make with an accountant, not a media buyer.
It varies a lot more than most comparison pages admit. Angi publishes no prices, and third-party trackers put general remodeling leads at $50 to $100 or more, higher in metro markets, plus about $300 a year in membership. Thumbtack kitchen leads commonly run $120 to $175. Houzz Pro charges a flat subscription but only publishes $60 a month per extra user and an ad package starting at $499 a month. Reviewers report paying $65 to $399 a month for that same tier. Modernize and Dolead don't publish a price at all. And if you run your own ads, our top shower and tile campaigns have produced leads as cheap as $20, with $60 to $150 a realistic range for kitchen and bath, depending on your market.
When you buy leads, you keep your own business and your own brand, and you pay per contact or per month for introductions. When you join a franchise like Re-Bath or Bath Fitter, or a dealer network like Jacuzzi Bath Remodel, you work under their name in an assigned territory. You pay a franchise fee plus a royalty on each job, and you sell their product instead of your own. That's a decision about owning a business, not a marketing channel. West Shore Home often gets lumped in with them, but it isn't a franchise or dealer program at all. It grows through company-owned branches and competes head-on with local remodelers.
They can be, especially early on, when your crew is sitting idle and any signed job beats none. Where people go wrong is judging a lead company on what a lead costs instead of what a signed job costs. Published data puts the median cost per issued remodeling lead at $372 to $396. At roughly a 20% lead-to-contract rate, that's $1,900 to $2,500 in lead cost for each signed job, close to the $2,456 Remodelers Advantage measured on its own. So a marketplace lead that looks cheap often costs you more per job than a pricier exclusive one.
On Angi, the company's own site says a lead goes to three to four contractors at once. Thumbtack works in a similar way, since homeowners can ask several pros for quotes and you're billed each time you respond. Houzz uses the phrase 'exclusive lead requests,' but the same search on its directory turns up multiple pros, and it never tells you how many contractors receive a lead. Dolead and Service Allies both advertise true one-to-one exclusivity. Ask any company this exact question before you sign, because "exclusive" means something different in nearly every contract you'll see.
Ask these six. How many other contractors get this same lead, as an actual number? What's your refund policy for a lead who never answers, and can I get it in writing? How long is the contract, and what does it cost to leave early? Do you publish a real K&B close rate, with a sample size? If I'm paying you to manage ads, who owns the ad account and the homeowner data? And if it's a franchise, what's the total investment and the royalty, before any deposit changes hands?

More on Getting Kitchen & Bath Leads

Want the full breakdown on any of these? It's all below.

Are Angi Leads Worth It for Remodelers? — the full contract breakdown and FTC case.

Kitchen Remodeling Leads — ranked by real cost.

Bathroom lead sources, ranked by cost per signed job — cost per signed job, by source.

Tub-to-Shower Conversion Leads — priced on its own.

Generating your own K&B leads on Facebook and Instagram — exclusive leads under your own brand.

The shower remodeling campaign behind those numbers — the Vancouver Tile Pros numbers, in full.

Done Comparing? Get a Straight Answer.

Book a free strategy call and we'll tell you what exclusive K&B leads should cost in your market. If a franchise fits you better than an ad budget, we'll tell you that too.

Book Your Free Strategy Call →