Siding is one of the best-performing trades on Facebook and Instagram. The before-and-after sells itself. We build the offer, produce the ads, and run the campaigns, so your calendar fills with homeowners who want their house to look brand new, not tire kickers hunting for the lowest bid.
Siding is a visual job. When a homeowner sees a tired, cracked, faded house turn into the best-looking home on the block, they feel it before they read a single word. That's exactly the kind of thing that stops the scroll on Facebook and Instagram.
It's also a high-ticket job, usually somewhere between $10,000 and $30,000 for a full siding replacement, which means you don't need a flood of leads to have a great month. You need the right homeowners: people who own their home, care how it looks, and are ready to get it done. Meta lets you put your offer, your work, and your warranty in front of exactly those people in your service radius, before they ever start Googling around and calling five competitors.
The problem is that most siding contractors run boring ads. A stock photo, "quality work, free estimates," and a phone number. That blends in with every other contractor and attracts price shoppers. We do the opposite.
The honest answer is that it depends, but you deserve a real range instead of "it varies." Across the siding campaigns we've run, your cost per lead (CPL) has landed in the $40 to $70 zone, with strong ads coming in under $50. In our Sacramento campaign the average was about $58 a lead. For a siding replacement job that closes at $10,000 or more, even a handful of those leads turning into signed contracts pays for the entire month of ad spend several times over.
A few things move that number up or down:
A dense metro with a dozen siding companies all advertising costs more per lead than a quieter suburban market. More competition means higher ad auction prices. It doesn't mean Meta won't work, it just means your offer and creative have to be sharper to stand out.
Tighter targeting (a smaller, wealthier radius where people actually own their homes and can afford a full re-side) usually produces higher-quality leads at a slightly higher cost. Wider targeting produces cheaper leads that are lower intent. We tune this constantly, because a $40 lead that never books is more expensive than a $65 lead that signs.
This is the biggest lever, and it's the one most contractors get wrong. The same budget and the same audience can produce a $45 lead or a $110 lead depending entirely on the ad. A scroll-stopping transformation video with a real reason to act will always beat a stock photo and a generic "call us for a free quote."
Not a case study we made up. Real ads, real spend, real leads.
We ran a full siding campaign for West Standard Construction, a family-owned siding company in Sacramento. The winning creative was simple and honest: talking-head and customer-voice video ads built around one idea, turning a cracked, rotted, or outdated house into a home the neighbors can't stop talking about, paired with an offer built to stand out in their market.
Across the campaign we brought in 206 website leads at an average of about $58 each, with the best ads landing under $50. For a job that closes at $10k and up, that's the kind of lead cost that pays for itself many times over.
Sacramento, CA · July 2024
"After we installed the new fiber cement siding, our house looks incredible. The neighbors can't stop commenting on how it's the best-looking home on the block now."
"We went with a deep green wood siding, and honestly, it's making everyone in the neighborhood jealous. They keep asking us about the contractor we used."
Early on, the fastest way to get a siding campaign working was a straight discount. And it worked. But discounts have a shelf life. Once one contractor in a market runs a price cut, everyone copies it within a few months. Suddenly every ad in the feed looks the same, the discount stops standing out, and all it does is train homeowners to shop for the lowest price. That's a race to the bottom, and it's a bad place for a contractor who does quality work to be.
So we changed our approach. Instead of racing competitors to the bottom on price, we build each siding client a custom offer designed around what makes their business different, not a discount anyone can copy.
We won't spell out the exact offers here, because the whole point is that they're built to stand apart from whatever your competitors are running. But the idea is simple: give homeowners a reason to choose you that has nothing to do with being the cheapest. You get the same lead volume, better-quality homeowners, and an offer your competition can't just screenshot and steal.
Siding has a rhythm, and most contractors either ignore it or let it run their business for them. Demand climbs in spring and stays strong through summer and early fall, when the weather is good and homeowners are thinking about curb appeal. That's when the phone rings on its own, and it's also when every competitor is bidding hardest, so lead costs creep up.
The mistake we see contractors make is going quiet in the slow months and then scrambling to turn ads back on when they're already busy. That's backwards. The smartest play is to keep a presence year round and lean into the seasons deliberately.
In the off-season, ads are cheaper and competition thins out. That's the time to fill your winter and early-spring schedule at a lower cost per lead, so you're booked solid before the busy season even starts.
Storm and weather damage is another window most siding contractors leave on the table. When a market gets hit with wind, hail, or a hard freeze, homeowners suddenly have a reason to act now, and a well-timed campaign speaks directly to that urgency. We build campaigns that flex with the calendar instead of fighting it, so your slow months get quieter for the right reason: because you're already full.
If you've bought leads from Angi, HomeAdvisor, or a similar service, you already know the problem. The lead you just paid for was sold to three or four other siding contractors at the same time. You're not calling a homeowner who chose you. You're racing to be the first of five to call a stranger who filled out a form to compare prices.
That's the core difference. Lead-selling apps sell shared leads. Your own Meta campaign generates exclusive leads that belong only to you. The homeowner saw your ad, your work, your offer, and reached out to you specifically. You're not the cheapest of five quotes, you're the company they already trust.
The math matters too. A shared lead might look cheaper up front, but when you factor in how many you have to buy to win one job (because you're splitting every lead with competitors), the real cost per signed contract is usually higher. With your own campaign, every lead is yours, your close rate goes up, and you're building your brand in the market instead of renting someone else's.
There's a place for both, especially early on. But if you want predictable, exclusive leads that don't have your competitors' phone numbers attached to them, your own Meta ads win almost every time.
From the offer to the ads to the leads. Your only job is to answer the phone and quote the work.
We create a custom offer for your siding business, designed around what makes you different, so homeowners choose you over the contractor running the same tired discount.
We script, film, and edit ads built around the before-and-after transformation that makes siding sell itself. Don't want to be on camera? We use customer-voice ads, voiceover, or our proven footage.
A clean, custom page with a step-by-step form that shows your before-and-after work, builds trust, and screens out tire kickers so the homeowners who reach you are qualified and serious about getting an estimate.
We set up, launch, and optimize your Meta ads daily, watching cost per lead and killing what doesn't work, so your estimates stay consistent and predictable while you run the business.
Free strategy call. No pressure. We'll show you exactly what this looks like for your siding business and your market.