A custom tile shower or a tub-to-shower conversion is a visual, high-ticket job, and the before-and-after sells itself on Facebook and Instagram. We build the offer, produce the ads, and run the campaigns, so your calendar fills with homeowners who want their old, moldy shower gone, not tire kickers hunting for the lowest bid.
A shower remodel is a job homeowners feel before they think. That cracked grout, the mildew that never comes clean, the leaky pan they've been meaning to deal with for years. When they scroll past a before-and-after of a dated fiberglass tub turned into a clean, custom tile walk-in with a glass door, it lands. That's exactly the kind of thing that stops the scroll on Facebook and Instagram.
It's also a high-ticket job. A custom tile shower or a tub-to-shower conversion usually runs anywhere from several thousand to low five figures, which means you don't need a flood of leads to have a great month. You need the right homeowners: people who own their home, are tired of looking at that old shower, and are finally ready to get it done. Meta lets you put your tile work, your offer, and your reviews in front of exactly those people in your service radius, before they ever start Googling around and calling five competitors.
The problem is that most shower and bath remodelers run boring ads. A stock photo, "quality work, free estimates," and a phone number. That blends in with every other contractor and attracts price shoppers. We do the opposite.
The honest answer is that it depends, but you deserve a real range instead of "it varies." Across the contractor campaigns we run, cost per lead (CPL) typically lands in the $20 to $60 zone. For one tile client, the best-performing shower ad brought leads in around $20 each. For a custom tile shower or tub-to-shower job that closes in the thousands, even a handful of those leads turning into signed contracts pays for the entire month of ad spend many times over.
A few things move that number up or down:
A dense metro with a dozen bath and shower companies all advertising costs more per lead than a quieter suburban market. More competition means higher ad auction prices. It doesn't mean Meta won't work, it just means your offer and creative have to be sharper to stand out.
A simple tub-to-shower conversion often draws cheaper leads than a full custom tile shower, because the commitment feels smaller to the homeowner, but the custom job closes for more. We tune targeting around the projects you actually want, because a cheap lead for a job you don't want is more expensive than a slightly pricier lead that turns into a full tile build.
This is the biggest lever, and it's the one most contractors get wrong. The same budget and the same audience can produce a $25 lead or a $90 lead depending entirely on the ad. A scroll-stopping shower transformation video with a real reason to act will always beat a stock photo and a generic "call us for a free quote."
Not a case study we made up. Real ads, real spend, real booked work.
Vancouver Tile Pros is a tile-focused remodeler serving Clark County, SW Washington, and the Portland metro. Founded in 2019 with 8+ years of tile experience, they're rated 4.9 out of 5 by 57 Pacific Northwest homeowners. Their showers and custom tile work are their bread and butter, so the before-and-after was doing half the selling for us.
We built the campaign around exactly that: video ads showing tired, dated showers turned into clean custom tile, paired with an offer built to stand out in their market. In the first three weeks of running Meta ads, they booked $23,673 in work. Over the first three months, the campaign drove $130,000 in revenue, and the best-performing ad brought leads in around $20 each.
Vancouver, WA · serving Clark County & the Portland metro
"They have fantastic quality and attention to detail. Their craftsmanship is off the charts."
"What a great job Yaro and Rick did on our backsplash! They were super professional and very prompt!"
Early on, the fastest way to get a shower campaign working was a straight discount. And it worked, for a while. But discounts have a shelf life. Once one bath remodeler in a market runs "$1,500 off your new shower," everyone copies it within a few months. Suddenly every ad in the feed looks the same, the discount stops standing out, and all it does is train homeowners to shop for the lowest price. That's a race to the bottom, and it's a bad place for a contractor who does quality tile work to be.
So we changed our approach. Instead of racing competitors to the bottom on price, we build each shower client a custom offer designed around what makes their business different, not a discount anyone can copy.
We won't spell out the exact offers here, because the whole point is that they're built to stand apart from whatever your competitors are running. But the idea is simple: give homeowners a reason to choose you that has nothing to do with being the cheapest. You get the same lead volume, better-quality homeowners, and an offer your competition can't just screenshot and steal. And if you also do full kitchen and bath remodels, we build offers that steer homeowners toward those bigger jobs too.
Shower remodeling has a rhythm, and most contractors either ignore it or let it run their business for them. Interest climbs in late winter and early spring, when homeowners are stuck inside staring at the shower they hate and tax refunds start landing. It stays strong through summer, when people finally have the time and the budget to tackle the project.
The mistake we see remodelers make is going quiet in the slow stretches and then scrambling to turn ads back on when they're already swamped. That's backwards. The smartest play is to keep a presence year round and lean into the seasons deliberately.
In the slower months, ads are cheaper and competition thins out. That's the time to fill your winter and early-spring schedule at a lower cost per lead, so you're booked solid before the busy season even starts.
Unlike outdoor trades, shower work is an interior job, so weather barely slows it down. That's an advantage most bath remodelers waste. While the exterior guys go dark in the rainy season, you can keep a steady flow of shower estimates coming in year round. We build campaigns that flex with the calendar instead of fighting it, so your slow months get quieter for the right reason: because you're already full.
If you've bought leads from Angi, HomeAdvisor, or a similar service, you already know the problem. The lead you just paid for was sold to three or four other shower remodelers at the same time. You're not calling a homeowner who chose you. You're racing to be the first of five to call a stranger who filled out a form to compare prices.
That's the core difference. Lead-selling apps sell shared leads. Your own Meta campaign generates exclusive leads that belong only to you. The homeowner saw your ad, your tile work, your reviews, and reached out to you specifically. You're not the cheapest of five quotes, you're the company they already trust.
The math matters too. A shared lead might look cheaper up front, but when you factor in how many you have to buy to win one job, because you're splitting every lead with competitors, the real cost per signed shower job is usually higher. With your own campaign, every lead is yours, your close rate goes up, and you're building your brand in the market instead of renting someone else's.
There's a place for both, especially early on. But if you want predictable, exclusive leads that don't have your competitors' phone numbers attached to them, your own Meta ads win almost every time.
From the offer to the ads to the leads. Your only job is to answer the phone and quote the work.
We create a custom offer for your shower remodeling business, designed around what makes you different, so homeowners choose you over the contractor running the same tired "money off" discount.
We script, film, and edit ads built around the before-and-after that makes a shower remodel sell itself, old fiberglass tub to clean custom tile. Don't want to be on camera? We use customer-voice ads, voiceover, or our proven footage.
A clean, custom page with a step-by-step form that shows your best tile work, builds trust, and screens out renters and tire kickers so the homeowners who reach you own their home and are serious about getting a shower estimate.
We set up, launch, and optimize your Meta ads daily, watching cost per lead and killing what doesn't work, so your estimates stay consistent and predictable while you run the business.
Free strategy call. No pressure. We'll show you exactly what this looks like for your shower remodeling business and your market.