Kitchen and bath remodels are high-ticket, emotional, and they photograph beautifully. That's a perfect fit for Facebook and Instagram. We build the offer, produce the ads, and run the campaigns, so your calendar fills with homeowners ready to remodel, not tire kickers collecting eight quotes.
A kitchen or bathroom remodel is one of the most emotional purchases a homeowner ever makes. It's the room they cook in every day, the space they're embarrassed to have guests see, the project they've been putting off for years. When they scroll past a before-and-after of a dark, dated kitchen turned into something bright and modern, they feel it before they read a word. That's what stops the scroll on Facebook and Instagram.
It's also a high-ticket job. A full kitchen remodel often runs $40,000 or more, and even a mid-range bathroom lands in the five figures. That means you don't need a flood of leads to have a great month. You need the right homeowners: people who own their home, have the equity, and are finally ready to pull the trigger. Meta lets you put your work, your offer, and your reviews in front of exactly those people before they ever start Googling and calling five competitors.
The problem is that most remodelers run forgettable ads. A stock photo, "quality craftsmanship, free estimates," and a phone number. That blends in with every other contractor and pulls in price shoppers. We do the opposite.
The honest answer is that it depends, but you deserve a real range instead of "it varies." Across the remodeling campaigns we run, cost per lead (CPL) usually lands in the $20 to $60 zone. For a kitchen or bath project that closes in the tens of thousands, even a handful of those leads turning into signed contracts pays for the entire month of ad spend many times over.
A few things move that number up or down:
A dense metro with a dozen remodeling companies all advertising costs more per lead than a quieter suburban market. More competition means higher auction prices. It doesn't mean Meta won't work, it just means your offer and creative have to be sharper to stand out.
Bathroom-only leads often come in cheaper than full-kitchen leads because the commitment feels smaller to the homeowner, but a bathroom job also closes for less. We tune targeting around the projects you actually want, because a cheap lead for a job you don't want is more expensive than a slightly pricier lead that turns into a $50,000 kitchen.
This is the biggest lever, and it's the one most contractors get wrong. The same budget and the same audience can produce a $30 lead or a $120 lead depending entirely on the ad. A scroll-stopping transformation video with a real reason to act will always beat a stock photo and a generic "call us for a free quote."
No made-up case study. Just an honest picture of what "working" means.
Remodeling is a considered purchase, so a healthy campaign isn't measured only by the raw number of leads. It's measured by how many of those leads turn into booked estimates and signed jobs. We've generated over $1.1 million in revenue for contractors across tile, remodeling, fence, siding, ADU and more, and the remodeling accounts that perform best all share the same shape.
Leads come in steady at a cost per lead in that $20 to $60 range. A good chunk of them are real homeowners who own their place and have a project in mind, not renters or window shoppers, because the landing page form is built to screen those out. And because kitchen and bath is high-ticket, it only takes a small number of those leads closing to make the math obvious: a single $40,000 kitchen pays for months of ad spend.
On a call, we'll pull up real remodeling campaigns we've run and walk you through the actual numbers, so you know what to expect in your market.
Early on, the fastest way to get a remodeling campaign working was a straight discount. And it worked, for a while. But discounts have a shelf life. Once one remodeler in a market runs "$3,000 off your kitchen," everyone copies it within a few months. Suddenly every ad in the feed looks the same, the discount stops standing out, and all it does is train homeowners to shop for the lowest price. That's a race to the bottom, and it's a terrible place for a remodeler who does quality work to be.
So we changed our approach. Instead of racing competitors to the bottom on price, we build each remodeling client a custom offer designed around what makes their business different, not a discount anyone can copy.
We won't spell out the exact offers here, because the whole point is that they're built to stand apart from whatever your competitors are running. But the idea is simple: give homeowners a reason to choose you that has nothing to do with being the cheapest, whether that's a free design consultation, a 3D rendering of their new space, or a value stack that makes you the obvious choice. You get the same lead volume, better-quality homeowners, and an offer your competition can't just screenshot and steal.
Kitchen and bath demand has a rhythm, and most contractors either ignore it or let it run their business for them. Interest climbs in late winter and early spring, when homeowners are stuck inside staring at the kitchen they hate and tax refunds start landing. It stays strong through summer. Then it spikes again in early fall, when people want their home finished and beautiful before the holidays.
The mistake we see remodelers make is going quiet in the slow stretches and then scrambling to turn ads back on when they're already swamped. That's backwards. The smartest play is to keep a presence year round and lean into the seasons deliberately.
The holiday run-up is the single biggest window most remodelers underuse. Homeowners who want to host in a finished kitchen have a real deadline, and a well-timed campaign speaks directly to that urgency, so you book fall and winter work while your competitors go dark.
In the slower months, ads are cheaper and competition thins out. That's the time to fill your schedule at a lower cost per lead, so you're booked out before the busy season even starts. We build campaigns that flex with the calendar instead of fighting it.
If you've bought leads from Angi, HomeAdvisor, or a similar service, you already know the problem. The lead you just paid for was sold to three or four other remodelers at the same time. You're not calling a homeowner who chose you. You're racing to be the first of five to call a stranger who filled out a form to compare prices.
That's the core difference. Lead-selling apps sell shared leads. Your own Meta campaign generates exclusive leads that belong only to you. The homeowner saw your ad, your work, your reviews, and reached out to you specifically. You're not the cheapest of five quotes, you're the remodeler they already trust.
The math matters too. A shared lead might look cheaper up front, but when you factor in how many you have to buy to win one job, because you're splitting every lead with competitors, the real cost per signed contract is usually higher. With your own campaign, every lead is yours, your close rate goes up, and you're building your brand in the market instead of renting someone else's.
There's a place for both, especially early on. But if you want predictable, exclusive leads that don't have your competitors' phone numbers attached to them, your own Meta ads win almost every time.
From the offer to the ads to the leads. Your only job is to answer the phone and quote the work.
We create a custom offer for your remodeling business, designed around what makes you different, so homeowners choose you over the contractor running the same tired "money off" discount.
We script, film, and edit ads built around the before-and-after transformation that makes a remodel sell itself. Don't want to be on camera? We use customer-voice ads, voiceover, or our proven footage.
A clean, custom page with a step-by-step form that shows your best work, builds trust, and screens out renters and tire kickers so the homeowners who reach you own their home and are serious about remodeling.
We set up, launch, and optimize your Meta ads daily, watching cost per lead and killing what doesn't work, so your estimates stay consistent and predictable while you run the business.
Free strategy call. No pressure. We'll show you exactly what this looks like for your remodeling business and your market.