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Tub-to-Shower Conversion Leads

Tub-to-Shower Conversion Leads That Actually Book Estimates

Selling a tub-to-shower conversion isn't like selling a full bathroom remodel, so don't advertise it like one. It's one decision, a ticket most homeowners can handle, and a job you finish in days. We'll show you what these leads actually cost to generate, and how you can beat the national bath franchises without matching their ad budget.

Valentyn Svit By , Founder of Bit House Digital · 8+ years running Meta and Google ads for contractors
Published · Updated
What's in this guide

Why Tub-to-Shower Is the Easiest Remodeling Job to Sell on Paid Ads

Most kitchen and bath ads hit the same wall sooner or later. The homeowner has a dozen decisions to make before she can say yes to anything. A tub-to-shower conversion skips almost all of them.

There's no cabinet catalog, no tile-selection meeting and no flooring samples to mail out. She's swapping one fixture for a better one, on a job that runs $5,000 to $12,000. That's one decision instead of fifty, so the sale takes weeks instead of the three to six months a full gut remodel takes to close, and the work itself is usually done in days.

The reasons people want one are concrete, and they're often urgent. A parent is moving in, and the only full bath still has a tub they can't safely step into. A homeowner who plans to age in place wants that tub wall gone before it becomes a fall risk. Or there's a tub nobody's used in years, taking up space in the bathroom everyone uses daily. You don't need to invent a statistic to sell any of that. A headline like "turn your unused tub into a walk-in shower" says it for you, and it's the kind of concrete offer that performs on Meta.

The ticket size works in your favor, too. On a $5,000 to $12,000 job, a lead in the $60 to $150 range still pencils out across a much wider range of close rates than a shared lead at $372 to $396, the median cost per issued lead for the replacement segment in Qualified Remodeler's 2026 Top 500 study.

Where Tub-to-Shower Leads Actually Come From, Ranked

If you do tub-to-shower work, you've heard the pitches: Facebook, Google, Local Service Ads, Angi, Houzz and a pile of smaller lead sellers. Some are worth your money, and a lot of them are worth less than the rep says. This is the order we'd put them in.

Run this first

1. Facebook and Instagram ads (Meta)

We start almost every bathroom remodeling client here, and tub-to-shower is the bath job that fits it best. A tired, unused tub turning into a clean walk-in shower stops the scroll by itself, and you can say the offer in one sentence because there's only one decision to sell. Meta puts that transformation in front of homeowners before they've started comparing quotes.

Add second

2. Local Service Ads (Google Guaranteed)

Local Service Ads sit above the regular search results with a Google Guaranteed badge, and you pay per lead instead of per click. According to Google's own screening requirements page, bathroom remodeling has a lower verification bar than kitchen remodeling, with no owner-level license required, so you get approved faster. The catch is that the leads are shared, so you're racing another contractor to the phone.

Add third

3. Google Ads (search)

Google Ads catch the homeowner who already knows she wants a walk-in shower and is searching for one tonight. First-party agency data published by kitchenremodelingseo.com puts clicks on competitive kitchen and bath terms at $8 to $18, and higher in competitive metros. Most remodelers add Google once Meta is already bringing in volume.

Foundation, not growth

4. Referrals, Google Business Profile, and organic

Word of mouth and a strong Google Business Profile are still the cheapest leads you'll ever get. But a tub-to-shower conversion is often a one-time job, not a relationship that runs for years, so referrals can't carry your growth the way they can for a full remodeler. Build them as the foundation under your paid channels, not as a replacement for them.

Approach carefully

5. Angi, Houzz, HomeAdvisor, and shared-lead platforms

This is where the math gets hardest. Angi doesn't publish a per-lead price, and its own site for pros confirms a lead typically goes to three to four contractors at once, so you're calling a homeowner who's already comparing prices. Angi's contracts commonly run a 12-month term with 60 days' notice to cancel and a 30 to 35 percent early-termination penalty, per a 2026 breakdown of Angi's own published terms. Houzz doesn't publish its plan pricing either, and third-party reviewers report paying anywhere from $65 to $399 a month for the same tier, which you only get quoted on a sales call.

In January 2023, the FTC ordered HomeAdvisor to pay up to $7.2 million and return more than $3 million to contractors over how it marketed lead quality. It's a signed consent order, and it also bars unsubstantiated claims about conversion. That doesn't mean you should never buy a lead. When you're new and the schedule's wide open, or an installer needs work through a slow stretch, shared leads can earn their keep if you're the first to call. Skip the math, though, and you end up funding a national brand's marketing with a shared lead on a $5,000 job.

What a Tub-to-Shower Lead Should Cost, and What the Funnel Looks Like

Almost nobody in this category publishes real numbers, which is why you keep hearing "it depends." So we'll give you the honest range and show you the math behind it.

On our best shower and tile ads, leads have come in as low as $20. That's the best case, not what you should budget. Plan on $60 to $150 a lead for kitchen and bath work, depending on your market.

Hold that up against a $5,000 to $12,000 ticket and the funnel makes sense fast. No one in the industry publishes a kitchen- or bath-specific close rate with a real sample size or a clear definition of "closed," and we won't make one up. What we can show you is the floor and the ceiling. At a modest 15% close rate, a $60 lead works out to around $400 per booked job, and a $150 lead to about $1,000. Either one leaves real margin on a $5,000 to $12,000 job, and we lay out the budget math behind that range on its own page.

That low end isn't a made-up number, either. It's what we see on an account we run: 291 landing-page leads at $61.99 each across 18 months and $18,039 of managed spend, on a tile and shower remodeling account. At the same 15%, that's just over $400 in ad spend per booked job on a $5,000 to $12,000 conversion, before any management fee. And none of those homeowners were also hearing from two or three other remodelers.

Now compare that with what the wider remodeling industry reports. Qualified Remodeler's 2026 Top 500 study, covering 252 companies, puts the median cost per issued lead at $372 to $396. Remodelers Advantage's own benchmarks, via JLC, put lead-to-contract conversion at roughly one in five and average lead cost per sale at $2,456. Run $372 to $396 a lead through that one-in-five rate, set it next to the $2,456, and the real lead cost lands between $1,900 and $2,500 per job. On a full kitchen, that math can still work. On a $5,000 to $12,000 conversion, it's a third to half the job gone before you've picked up a tool.

That's the whole argument for running your own ads on this scope instead of buying a shared lead built for a bigger ticket, and it comes down to ownership. A bought lead is a rental. The day you stop paying, the leads stop, and you were splitting each one with other remodelers the whole time. With your own ads, the before-and-after videos, the audience of homeowners who've watched them and the landing page all stay yours. And when someone fills out that form, you're the only remodeler she's waiting to hear from.

Competing With Re-Bath, Bath Fitter, Jacuzzi Bath Remodel, and West Shore Home

Search or scroll for anything tub-to-shower and you'll see the same handful of national names before you see a single independent: Re-Bath, Bath Fitter, Jacuzzi Bath Remodel, West Shore Home. They're franchise and dealer networks with ad budgets far bigger than what a single-location remodeler spends in a year, and they're built around this exact job, the fast, one-day-style conversion.

You're not going to outspend them, and trying to is how a lot of independents talk themselves out of paid ads altogether. But that big budget is also their weak spot. There's a franchise fee and corporate markup baked into the price, the intake is usually a call center reading a script, and their ads have to run in every market at once. So the creative ends up generic, the same footage a homeowner has already scrolled past from three other companies.

That's where you win. On Meta, you can build an ad around your own jobs, your own name and reviews from real neighbors, not a national brand's averaged-out rating. You can quote an honest price with no corporate markup underneath it, and you can answer the phone yourself. Speed, local trust and honest pricing are why a homeowner calls the smaller name instead of the one she's seen on TV three times this month.

Why This Funnel Is Different From a Full Bathroom Remodel

It's tempting to reuse the offer and landing page from your full bathroom remodel ads. Don't. These are different products with different buyers, and treating them the same is behind a lot of the cost-per-lead confusion in this category.

A full remodel has to get through a design and selection phase before anyone can quote a price. That means cabinets, tile, fixtures and layout, and sometimes a paid design consultation before the plans get released. On the trade forums where contractors compare notes, that design-fee habit shows up in kitchen and bath work specifically: a first visit, then a design and a price, then a second meeting before any plan changes hands. It's a big part of why full remodels take so much longer to close than a single-fixture job.

Tub-to-shower skips nearly all of that. One fixture comes out and a better one goes in, so you estimate on the first visit and the quote goes out that same week. Build your ad, landing page and call script around that quick, specific yes, not a long design process. A generic "get a free bathroom remodel quote" undersells the speed that makes this job convert so well. What you're really selling is a walk-in shower conversion, priced and scheduled fast.

What This Looks Like in Real Life

This isn't a projection. We're showing you a real client's ads, spend and leads.

Vancouver Tile Pros · Vancouver, WA

$23,673 booked in the first 3 weeks

Vancouver Tile Pros does tile-focused remodeling across Clark County, SW Washington and the Portland metro. Founded in 2019 with 8+ years of tile experience behind it, the company holds a 4.9 out of 5 rating from 57 Pacific Northwest homeowners. Tub-to-shower conversions are a core part of what they sell, so their real before-and-afters were already doing half the work.

So we built the campaign around that: video ads of a dated, unused tub turned into a clean custom walk-in shower, with an offer made to stand out in their market. They brought in $23,673 in booked revenue in the first three weeks. Over the first three months, the campaign drove $130,000 in revenue, and their best ad brought leads in at around $20 each. Over the account's lifetime, they've averaged $61.99 a lead across 291 leads, right at the low end of the $60 to $150 planning range above.

$23,673
booked in 3 weeks
~$20
cost per lead, top ad
$61.99
lifetime avg CPL, 291 leads

Vancouver, WA · serving Clark County & the Portland metro

Why Your Offer Decides More Than the Channel

Plenty of bathroom remodelers pick the platform first and figure out the offer later. That's backwards. A vague "free estimates, quality work" ad still underperforms on a great channel, because it looks like the other tub-to-shower ads in the feed and teaches homeowners to shop on price.

"Turn your unused tub into a walk-in shower" does more work than "bathroom remodeling done right," because it's concrete, and it's exactly what the homeowner scrolling past is already thinking.

Financing that takes the sting out of the price, a fast install date and real before-and-after footage matter more than which platform runs the ad. We build that offer and that creative for our bathroom remodeling clients, and it's the biggest reason two remodelers with the same budget in the same market can get completely different results.

What We Do For Your Bathroom Remodeling Business

We choose the channel and run the ads. You answer the phone and quote the conversion.

1

Pick the right channel for your market

We size up your market, your competitors and your ticket, then put your budget where it works hardest. That's usually Meta first, then Local Service Ads once Meta is producing.

2

Build your offer

We build an offer around the job you're actually selling, a fast walk-in shower conversion, instead of a generic remodel pitch that undersells how fast it closes.

3

Produce the ads and landing page

We script and edit video ads around your before-and-afters, since a conversion sells on sight, then build a clean landing page with a form that filters out price shoppers.

4

Launch and manage the campaigns

We launch your ads, check cost per lead daily and cut whatever isn't working, so your estimate calendar stays full while you run the business.

Book Your Free Strategy Call

Tub-to-Shower Conversion Leads: Common Questions

Run Facebook and Instagram ads built around a before-and-after and a clear offer. It's a single decision, so a homeowner can say yes in one call. Local Service Ads make a strong second channel, since Google sets a lower verification bar for bathroom remodeling than for kitchen. Shared-lead platforms like Angi, Houzz and HomeAdvisor come last, because they sell the same lead to several contractors, and that math is hard to make work on a $5,000 to $12,000 ticket.
It depends on your market and your creative. Our best shower and tile ads have brought leads in as low as $20, but $60 to $150 is the realistic range to plan for in kitchen and bath. On a $5,000 to $12,000 ticket, that range still works even if your close rate is well below what a full remodel would need to pencil out.
A tub-to-shower conversion is one decision, not fifty. There's no cabinet or tile selection, so the sale takes weeks instead of months and the job is done in days. That means your ad, offer and landing page can all point at one clear yes, which is a lot easier to run than a full remodel that needs a design consultation before anyone can quote a price.
Only if you know what you're signing. Angi's own site confirms a lead typically goes to three to four contractors at once, and its contracts commonly run a 12-month term with 60 days' notice to cancel and a 30 to 35 percent early-termination penalty. Houzz doesn't publish its plan pricing, and third-party reviewers report paying anywhere from $65 to $399 a month for the same tier. In 2023, the FTC ordered HomeAdvisor to pay up to $7.2 million and return money to contractors over how it marketed lead quality. Neither one is the cheap, simple option the reps make it sound like.
Not by outspending them. The national franchises win on brand recognition and ad budget, but they also carry franchise fees, corporate markup and a call-center intake, and all of that is baked into their price. You compete on speed, honest local pricing and real reviews, with Meta ads aimed at your own service area in a way a national media buy can't copy.
Most clients see their first leads within the first week, and sometimes within 24 to 48 hours. One tile and shower client brought in $23,673 in booked revenue in their first three weeks on Meta ads. The first couple of weeks go to testing the creative, the audiences and the offer. And because this is a single, fast decision, how quickly you call back matters even more than it does on a slower full remodel.

More on Bathroom Remodeling Leads

Ready to go deeper on a related channel? Start here.

Walk-In Shower Leads — the accessibility and aging-in-place search, and how to advertise it honestly.

Remodeling Facebook Ad Examples — eight ad structures that book kitchen and bath estimates, and why each works.

What Facebook Ads Cost for Remodelers — budget floors, the learning phase, and a table for running your own numbers.

The shower and tile ad playbook, start to finish — the full breakdown of how we run Facebook and Instagram ads for shower and tile specialists, with real cost-per-lead numbers.

Facebook and Instagram ads for full kitchen and bath remodels — the broader K&B playbook, for remodelers running full kitchen and bath jobs alongside tub-to-shower work.

Where bathroom remodeling leads come from, and what each costs — the honest cost-per-signed-job math on buying shared leads vs generating your own, across every bathroom project type.

Not Sure Which Ads to Run? Let's Map It Out.

Grab a free strategy call with no strings attached. We'll show you which channels fit your bathroom remodeling business and your market, and you can take it from there.

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