Most agencies answer this with "it depends" and stop there. You deserve a real number, and the math to check it against your own business: what a kitchen and bath lead actually costs on Facebook, the budget floor below which the platform can't do its job, and how a monthly ad spend turns into leads, estimates, and signed jobs.
Ask what Facebook ads cost for a kitchen and bath remodeler and most agencies say "it depends" and stop there. That's a dodge. Here's the real range: our shower and tile campaigns have run as low as $20 per lead on top-performing ads, with a realistic planning range of $60 to $150 for kitchen and bath overall depending on your market. A handful of things move you inside that range, and almost none of them are about Facebook itself.
A metro with a dozen kitchen and bath remodelers running ads costs more per lead, because more advertisers bidding on the same homeowners drives the auction price up. Costs also climb in the busiest remodeling months and ease off in slower ones.
This is the single biggest lever, and the one most contractors get wrong. A weak ad can cost two or three times as much per lead as a strong one on the same budget. A stock photo with "free estimate, call today" pulls in price shoppers. A real before-and-after, paired with a specific reason to act now, brings in homeowners actually planning a project.
A tight audience of homeowners who can afford a $25,000 kitchen or a $15,000 bath costs a bit more per lead but produces better leads. A wide, loose audience produces cheap leads that go nowhere, and still needs to stay large enough for Meta to find a stable pattern, the same idea behind the budget floor below.
Most contractors think a small budget just means fewer leads. For Facebook ads, that's not quite right. A budget that's too small produces an unreliable cost per lead that swings from a great day to a terrible one, because the platform never gets enough signal to learn.
Meta's own ads guidance points advertisers toward roughly 50 optimization events, leads here, inside a rolling seven day window per ad set before the algorithm exits what it calls the learning phase. Below that, Meta is still guessing which homeowners are worth showing your ad to, and your cost per lead reflects the guesswork.
In practice, that means budgeting for a real run of leads in your first couple of weeks, not two or three trickling in over a month. A campaign that never clears that floor can look "broken" when it was never given enough data to work.
We walk through a real starting number for your market on a strategy call, rather than post one figure here that would be wrong for half the people reading it.
Not a projection. A real Facebook campaign, run right now.
Vancouver Tile Pros is a shower and tile remodeling business we run Facebook and Instagram ads for in the Pacific Northwest. In the first three weeks of the campaign, they booked $23,673 in signed work. By the end of the first three months, that number reached $130,000 in revenue, off ads still being tuned.
Their top-performing ad has run as low as roughly $20 per lead. Across the full lifetime of the account, spanning 529 leads and $27,800 in ad spend, their average cost per lead sits at $52.62, well under the $60 to $150 planning range, because a strong offer and creative can pull a real account below the middle of that range.
None of this happened by accident. It came from a specific offer, real before-and-after footage, and daily management watching cost per lead. The business matters too: Vancouver Tile Pros holds 4.9 stars from 57 Pacific Northwest homeowners, the kind of reputation that makes a homeowner comfortable clicking through to book.
Pacific Northwest, ongoing account
Cost per lead is the least useful number on its own. What matters is cost per signed job, built from three numbers stacked together: how many leads your budget buys, how many book an estimate, and how many of those estimates close.
Qualified Remodeler's 2026 Top 500 report, tracking 252 companies across the 2025 performance year, found remodelers pay a median of $372 to $396 per issued lead, whatever channel they use. Run that through a typical lead-to-contract rate of around 20 percent and you land on $1,900 to $2,500 of lead cost per signed job, corroborated by Remodelers Advantage's own measured average of $2,456 per signed sale, across every channel remodelers use, not just shared-lead platforms.
Against that backdrop, the K&B ticket is what makes a $60 to $150 lead survivable in a way it wouldn't be for a trade closing jobs in the hundreds. A bathroom remodel typically runs $4,000 to $45,000, a tub-to-shower conversion $5,000 to $12,000, and a full kitchen $25,000 to $120,000 or more. One signed job at almost any point in those ranges covers a big multiple of the spend it took to book it.
Every number below is an illustration, not a promise: $100 per lead, a 67% booking rate across our contractor accounts, a 25% close rate, and a $20,000 blended K&B ticket, all at the middle of our planning range.
| Monthly ad budget | Leads | Estimates booked | Jobs won | Revenue |
|---|---|---|---|---|
| $1,500 | 15 | 10 | 2-3 | ~$50,000 |
| $3,000 | 30 | 20 | 5 | ~$100,000 |
| $6,000 | 60 | 40 | 10 | ~$200,000 |
Swap in your own numbers and the table tells a different story, and that's the point. The shape of the math doesn't change: a modest monthly budget, run at a real booking rate, against a K&B ticket, makes a $60 to $150 lead look cheap rather than expensive.
These figures show how the math works, not a guaranteed cost per lead or lead volume for your account. Your real numbers depend on your market, offer, close rate, and follow-up speed. We build the real version of this table on a strategy call.
The first weeks of a new Facebook campaign almost always look the worst, and that catches contractors off guard if nobody warns them. The algorithm is still learning your audience, and we're still testing which offer and creative pull the best-qualified lead.
By 60 days, a campaign that's going to work has usually found its winning ad and settled into a more predictable cost per lead. The losers get cut, the winners get more budget, and the swings smooth out. By 90 days you should have a real, repeatable number to plan around.
Kitchen and bath also runs a longer consideration cycle than a lot of home service trades. A homeowner who fills out a form in week one might not sign until month three or four, especially on a full kitchen where they're still picking finishes and comparing bids. A lead booked in month one showing up as revenue in month three is normal here, not a sign the campaign stalled. Judging a K&B campaign on its first 30 days of leads, before any have had time to become jobs, is the most common way contractors talk themselves out of something that was working.
When a kitchen and bath Facebook campaign underperforms, it's almost never the platform.
A budget too small to leave the learning phase. A trickle of leads a month never gives Meta enough signal, so cost per lead stays random instead of settling into a range you can plan around.
A generic offer. "Free estimate, quality work" looks like every other ad in the feed and trains homeowners to shop on price. The businesses that keep a low cost per lead have a specific reason to act now, not a restated version of what every competitor already says.
A slow follow-up. A widely cited 2014 study of over 14,000 businesses found the median first phone response took 3 hours and 8 minutes, and 47 percent never called back at all. A separate 2007 Lead Response Management study found the odds of reaching a lead were roughly 100 times higher at 5 minutes than at 30. Paying for a good lead and calling it back three hours later spends the same dollars for a worse result.
A landing page that doesn't screen for real intent. A form with no qualifying questions produces cheap-looking leads that are expensive to work. One kitchen and bath remodeler put real numbers on this on a contractor forum: an estimate can run three to nine hours between the meeting, pricing, and walkthrough, which he worked out to $150 to $450 in real labor at a modest hourly rate, before he'd bought a single sample. A landing page built to filter for real projects and timelines keeps that time pointed at homeowners actually going to hire someone.
It's tempting to think a bigger budget fixes a weak campaign. It doesn't. A bigger budget on a generic offer just buys more of the same weak leads, faster. The offer and the creative are the multiplier on every dollar you spend, anywhere.
A "free estimate" pitch fails everywhere because it isn't actually an offer, it's the baseline every kitchen and bath remodeler already provides. It gives a homeowner no reason to pick you over the next ad in their feed.
What works instead is a specific reason to act now, paired with real footage, not stock photography. We build that offer and creative for every kitchen and bath client, because it's the single biggest reason two remodelers can spend the same budget and land in different places on cost per lead. Fix the offer first, and the budget conversation gets simpler.
From the budget to the follow-up. Your job is answering the phone and quoting the work.
We look at your market and the budget floor Meta needs to learn, then recommend a starting number instead of a guess.
We create a specific offer built around what makes your business different, so homeowners choose you instead of shopping five contractors on price.
We script ads around real before-and-after work, then build a landing page with a step-by-step form that filters out tire kickers.
We optimize the campaign daily, watching cost per lead and killing what isn't working, and make sure every lead gets a fast first response.
Facebook cost is one piece. Here's the rest of the kitchen and bath advertising picture.
Meta Ads for Kitchen and Bath Remodelers: our full Facebook and Instagram approach for K&B.
Meta Ads for Shower Remodelers: the shower and tile side of this playbook, including more on Vancouver Tile Pros.
How to Get Kitchen Remodeling Leads: shared leads versus your own, with the cost-per-signed-job math.
How to Get Bathroom Remodeling Leads: the same comparison for bathroom and tub-to-shower tickets.
Are Angi Leads Worth It for Remodelers?: what Angi actually costs a K&B business.
Google Ads for Remodelers: paid search versus Facebook on cost per lead.
Kitchen and Bath Company Marketing: the full channel mix, in order.
Free strategy call, no pressure. We'll price out what Facebook ads would cost for your kitchen and bath business, your market, and your budget, and give you an honest number to plan around.