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Angi Leads for Remodelers

Are Angi Leads Worth It for Remodelers? Here's the Real Math

Maybe you're already paying Angi, or maybe a rep is pushing you to sign. Either way, read this first. We'll walk you through what a kitchen or bath lead really costs, what it takes to get out of the contract, and why the FTC ordered Angi's HomeAdvisor business to pay up to $7.2 million over how it sold leads.

Valentyn Svit By , Founder of Bit House Digital · 8+ years running Meta and Google ads for contractors
Published · Updated
What's in this guide

What Angi Leads Actually Cost a Remodeler in 2026

Angi won't tell you what a lead costs. There's no price list for kitchen or bath leads anywhere on its site, and its own page for contractors shopping for remodeling leads (angi.com/articles/remodeling-leads.htm, updated July 2026) is six generic marketing tips and a signup button. There's no cost per lead, no membership fee, no contract length, and nothing about how many other contractors get the same lead. So the numbers below come from people outside Angi who pieced them together.

The estimate you'll see quoted most often comes from LeadTruffle's 2026 pricing breakdown: $50 to $100 or more per general remodeling lead, and 20 to 25% higher if you work a competitive metro. Kitchen and bath don't get their own price, so a walk-in shower lead can cost you the same as a whole-home addition. Then there's roughly $300 a year in membership on top, and you pay that whether you land a single job or not.

And you're not the only one getting that lead. A contractor on ContractorTalk asked an Angi rep straight out whether they share leads with competitors: "Their reply was shocking, but honest... they said, 'Yes, we do.'" Angi's own page for pros says the same thing, that a lead goes to 3 to 4 contractors at once. So when your phone buzzes, two or three other remodelers are dialing the same homeowner.

"Long story short: negative ROI, ghost leads and annual contract with 30% fees for early cancellation... I worked with Angi about 8 months and during that time I did only 3 jobs from that platform... I spent $2,533 for Angi Ads and earned $1,240. So it's -$1,293 of losses, not including a time I spent to call and messaging those ghost leads."

A contractor on Reddit — eight months, three jobs, a measured $1,293 loss
$50-$100+
per general remodeling lead, 20-25% higher in metros
~$300/yr
membership, paid win or lose
3-4 pros
get every lead, by Angi's own description

The Contract Nobody Reads

The rep will talk about lead volume all day, but the contract is where the exit lives, and you want to read that part before you sign, not the week you decide you want out. Angi doesn't publish its contractor agreement and we haven't read a current one, so what follows is what third parties and contractors report. LeadTruffle's review of contractor agreements describes a 12-month term with 60 days' notice required before you can cancel or let it lapse. If your agreement says the same, missing that window can lock you into another 12 months.

The same source puts the early-exit penalty at 30 to 35% of whatever's left on the contract. If your agreement reads that way, picture signing in January, realizing by May the leads aren't closing, and still owing about a third of the seven months you'll never use. So before you sign, get three things in writing: the term, the notice window and the cancellation penalty. Go by what that paper says, not by any number on this page.

"They require you to have a very large coverage area. For instance, I'm required to support the entire metro Detroit region... This adds 3x cost to the job... your monthly charge is close to $1000 regardless the number of leads you get that are viable... If the leads are not profitable or a bad fit, you must send a request in writing by US mail then after they receive it you must then wait 1 full year to discontinue service. If you're a single contractor, then forget it. You're out $12,000."

A contractor on Reddit, describing his own exit — his account of the terms, not the agreement itself

And bad leads don't come back as cash. A wrong number, a homeowner who never existed, a job outside your service area: you can dispute those, but what you get back is account credit, not a refund, and there's a small cap on disputes per territory. The money stays on the platform, and the only thing you can spend it on is more leads.

To be fair, Angi isn't the only one doing this. Contractors on ContractorTalk describe the same setup with Houzz's "Sponsored Pro" program: you're locked in for a year no matter how it goes, and the pitch gets sweeter every time you hesitate. It's how this whole category works, so read the contract no matter whose rep is on the phone.

Treat every dollar you put into a shared-lead platform as spent the moment it goes in. If it comes back, it comes back as credit for more leads, not money in your account.

The FTC Already Investigated This

You won't find this on Angi's website, and none of the eight competitor pages we read while writing this one mention it either. In March 2022, the Federal Trade Commission filed an administrative complaint against HomeAdvisor, Inc., which does business as "HomeAdvisor Powered by Angi." The FTC charged that since at least mid-2014, the company had made false, misleading, or unsubstantiated claims about the quality and source of the leads it sells to contractors like you.

In January 2023, the FTC issued an order requiring HomeAdvisor to pay up to $7.2 million. The order also bars HomeAdvisor from presenting paid products as free, and from making claims it can't back up about how often its leads turn into paying jobs. Then in November 2023, the FTC returned more than $3 million to businesses that had paid for HomeAdvisor memberships, with individual payments up to $30 each, and opened a claims process for more.

To be fair to Angi, its public statement on the settlement, as reported by TechCrunch, said the company does "not admit nor find any wrongdoing" and settled "so we could focus our resources and attention on our business" instead of fighting the case. A settlement isn't a guilty verdict, and it isn't technically a fine either. Some outlets called it one and later corrected themselves, so we're being just as careful here: it's a signed consent order.

So why should you care if you're deciding whether to sign up today? Because the order goes straight at close-rate claims nobody can back up, which is exactly the kind of number lead vendors in this space throw around, us included, usually with no sample size behind it. A federal regulator has already drawn a line there. Keep that in mind the next time a salesperson tells you their leads close at some percentage and can't tell you out of how many.

"Exclusive" Means Four Different Things

Start shopping for remodeling leads and you'll see the word "exclusive" everywhere. It sounds like one promise, but it isn't. We read how four different lead vendors describe exclusivity in their own words, and no two of them mean the same thing.

"No shared leads, no recycled contacts."

Dolead — generated fresh for one contractor at a time

"We only advertise one contractor per service per region."

Service Allies — one-to-one, plus a territory

"Sent exclusively to you as a phone call."

33 Mile Radius — exclusivity defined by delivery format

"Exclusive kitchen and bath remodel lead requests."

Houzz Pro — while running a directory that shows multiple pros

None of these vendors is lying, and each one is describing a real product. The problem is that the word on its own tells you nothing, so make the vendor define it in writing. Does it mean you're the only contractor who gets the lead, the only one in your region, a phone call instead of a form, or a directory listing with a nicer label? Get that answer before the first invoice, not after the first lead goes cold.

The Real Math on a Remodeling Job

Most vendors want to talk about cost per lead, and it's the wrong number to plan your business around. The number that tells you whether a channel is worth it is what you pay for each signed job.

For a reality check, look at what established remodelers actually pay. Qualified Remodeler's 2026 Top 500 report covered 252 companies over the 2025 performance year and put the median cost per issued lead at $372, or $396 for the replacement segment. Half of those companies paid $400 or more per lead, 39% paid $500 or more, and 18 of them paid over $1,000.

Now run that through a realistic close rate. Remodelers Advantage's Roundtables research, reported through the Journal of Light Construction, found remodelers turning 59% of leads into booked appointments and closing 35% of those appointments, which works out to about one signed job for every five leads. At $372 to $396 a lead, that's roughly $1,900 per signed job, and the same Remodelers Advantage research measured lead cost per sale directly at $2,456. So plan on somewhere between $1,900 and $2,500 in lead cost for every signed job.

Whether that hurts depends on what you sell. On a $4,000 powder room refresh, $2,000 in lead cost eats half the job. On an $80,000 kitchen, you'll barely notice it. Bath remodels typically run $4,000 to $45,000, kitchens $25,000 to $120,000 or more, and tub-to-shower conversions $5,000 to $12,000, so the same math that scares a bath remodeler can be a rounding error for a kitchen specialist on the same platform.

One thing nobody can tell you is a close rate specific to kitchen or bath, because no primary source publishes one. Two of the biggest shared-lead marketplaces, Modernize and Thumbtack, won't publish their own conversion numbers at all, though how the other platforms price the same lead is public enough to compare. And any "exclusive leads close at X%" claim you run into traces back to a company selling exclusive leads, with no study behind it. So if a vendor quotes you a close rate, ask how many leads it's based on, and ask before you sign.

When Angi Does Make Sense for a Remodeler

Worth it in specific spots

None of this means Angi never works. It has a real place, and we'd rather be straight with you about that than make one platform the bad guy.

You're new and the calendar is empty. When you've just opened and have no reviews yet, you need at-bats more than you need efficiency. Paying $50 to $100 to get in front of a real homeowner, even alongside three competitors, beats sitting around while you build a portfolio.

You need overflow, not a growth engine. If you're established and hit a slow month, shared leads can keep your crew busy. Turn spend up when the calendar's thin and back down when it's full, and treat those leads like a short-term rental, not a strategy. Google's own pay-per-lead product can fill the same overflow role.

Either way, it only works if you're fast. Every Angi lead goes to 3 to 4 other contractors at once, so the job usually goes to whoever calls back first. Call back in minutes and the math can work. Wait until morning and you're funding the remodeler who called at minute two.

What This Looks Like Without the Shared-Lead Math

These aren't projections. They're real ads, real spend and real leads from a live account.

Vancouver Tile Pros · Pacific Northwest

$130,000 in revenue in the first 3 months, from leads that belong to them alone

Vancouver Tile Pros runs its own exclusive Meta ads instead of buying leads that go to three or four other shower and bath remodelers at once. When a lead comes in, it's theirs and nobody else's.

In the first 3 weeks, the account brought in $23,673 in booked revenue, and by the end of month three that number was $130,000. Their best ad has brought in leads for as little as $20 each, and the lifetime average sits at $61.99 a lead across 291 leads and $18,039 in spend. They also hold a 4.9-star rating from 57 homeowners in the Pacific Northwest.

To set your expectations honestly, our shower and tile campaigns have hit $20 a lead on the best-performing ads, but if you're planning a kitchen and bath budget, $60 to $150 a lead is the realistic range, depending on your market.

$130k
revenue in 3 months
$61.99
lifetime avg. cost per lead
4.9★
from 57 homeowners

Pacific Northwest

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What We Do Instead, for Your Remodeling Business

We handle everything from the offer to the ad account. Your job is to answer the phone and quote the work.

1

Build an offer that isn't a shared-lead race

We build an offer around your business, like a free design consultation, a financing option or a guaranteed start date, so homeowners call you because they want what you're offering, not because you happened to be the fastest of four callbacks.

2

Produce ads around your real work

We script and produce video and image ads using your actual kitchens, baths and showers, because your real before-and-afters sell a remodel better than the generic "free quote" template the shared-lead sites run.

3

Build a landing page that filters for real projects

Homeowners fill out a short step-by-step form with their project scope and budget upfront, so you spend your time quoting people who are actually planning to hire this year, not people collecting five bids.

4

Manage the campaigns and watch the number that matters

We track what each signed job costs you, not just what each lead costs, and we adjust spend and creative based on that number, because it's the one that tells you whether this is working.

Book Your Free Strategy Call

Angi Leads for Remodelers: Straight Answers

Angi doesn't publish a price for kitchen or bath leads, and its own page for contractors has no pricing on it at all. The most-quoted outside estimate, from LeadTruffle's 2026 pricing breakdown, puts general remodeling leads at $50 to $100 or more, and 20 to 25% higher in competitive metros. Kitchen and bath aren't priced separately, so a walk-in shower lead can cost the same as a whole-home addition. On top of that you'll pay roughly $300 a year in membership, whether you win a job or not.
Angi's own page for pros says each lead goes to 3 to 4 contractors at once, so you're never the only one calling. That's Angi's own description, not an outside estimate. Everyone who gets that lead is calling the same homeowner within the hour, which is why how fast you call back often decides the job more than the quality of your work.
Angi doesn't publish its contractor agreement, so these terms come from third parties and contractors, not from a contract we've read ourselves. LeadTruffle's review of contractor agreements describes a 12-month term, 60 days' notice required before it renews or ends, and an early-exit penalty of 30 to 35% of whatever's left on the contract. Get those terms from Angi in writing before you sign, and go by what they say. Bad leads also usually come back as account credit, not cash, with a small dispute limit per territory, so treat every dollar you deposit as spent.
Yes. In March 2022 the FTC filed a complaint against HomeAdvisor, Angi's lead-generation business, alleging it had made false or unsubstantiated claims about the quality and source of the leads it sold contractors since at least 2014. In January 2023 the FTC ordered HomeAdvisor to pay up to $7.2 million and barred it from making unsubstantiated claims about how often its leads turn into paying jobs. In November 2023 it returned more than $3 million to businesses that had paid for HomeAdvisor memberships. To be fair, Angi settled without admitting wrongdoing, and a settlement isn't a finding of guilt. But the order goes right at close-rate claims nobody can back up, which is the kind of number any lead vendor, us included, should be able to prove.
It depends on who's selling, and most of them never define it. Dolead means no shared leads and no recycled contacts, generated fresh for you alone. Service Allies means one contractor per service per region. 33 Mile Radius means the lead comes to you alone as a phone call. Houzz Pro advertises exclusive lead requests while running a directory that shows homeowners multiple pros, and never says how many contractors actually get a given lead. That's four vendors selling four different products under one word, so ask any vendor to define "exclusive" in writing before you pay for it.
Sometimes. If you're brand new with an empty calendar and no reviews, Angi can buy you your first at-bats, and if you're established it can fill a slow month as overflow, as long as you don't treat it as your growth engine. The math works best at the low end of the price range, and only if you call back in minutes, not hours, because the lead is shared. Long-term, exclusive leads from your own ads outperform shared leads on both close rate and true cost per signed job.

More on Getting Remodeling Leads

Compare every option before you spend.

Remodeling Lead Generation Companies Compared — every vendor scored side by side, including the bath franchise and dealer programs.

Local Service Ads for Remodelers — kitchen and bath are both eligible. Screening, pricing and lead disputes explained.

Google Business Profile for Remodelers — the free listing that outperforms most paid platforms, set up properly.

The same comparison for bathroom remodelers — every lead source for bathroom remodelers compared, exclusive and shared, ranked by cost per signed job.

Exclusive K&B leads from Facebook and Instagram — the highest-volume exclusive-lead channel for most K&B pros, with real numbers from a live remodeling campaign.

The shower-specific version of this playbook — the same channel breakdown, built around walk-in shower and tub-to-shower conversions specifically.

Done Splitting Leads Three or Four Ways?

It's a free strategy call with no pressure. We'll show you what it would take to swap shared Angi leads for exclusive kitchen and bath leads that are yours alone.

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