You're either already paying Angi or you're about to sign up. Before you do, here's what a kitchen or bath lead actually costs, what the contract says about getting out, and why a $7.2 million FTC order against Angi's HomeAdvisor lead business is worth reading closely.
Angi has never published a price list for kitchen or bath leads. We scraped its own contractor-facing page for this exact keyword directly (angi.com/articles/remodeling-leads.htm, updated July 2026) and it contains zero pricing: no cost per lead, no membership fee, no contract term, no count of how many contractors receive a given lead. It's six generic marketing tips ending in a signup link. Every number below is reconstructed by third parties, because Angi hasn't posted one itself.
The most-cited third-party estimate puts general remodeling leads at $50 to $100 or more, with competitive metros running 20 to 25% higher, per LeadTruffle's 2026 pricing breakdown. Kitchen and bath aren't priced separately, so a walk-in shower lead and a whole-home addition lead can carry the same sticker. On top of the per-lead fee, access costs roughly $300 a year in membership, paid whether you win a job from it or not.
Contractors describe the mechanics plainly once you push past the pitch. One contractor on the trade forum ContractorTalk asked an Angi rep directly whether the company shares leads with competitors: "Their reply was shocking, but honest... they said, 'Yes, we do.'" Angi's own pro-facing page confirms it without being asked: a lead is sent to 3 to 4 contractors at once.
The sales conversation is about lead volume. The contract is about the exit, and it's worth reading before you sign, not after you want out. Angi does not publish its contractor agreement, so what follows is what third parties and contractors report, not language we have read in a current contract. LeadTruffle's review of contractor agreements describes a 12-month term with a required 60-day notice before you can cancel or let it lapse. If that holds for the agreement you're handed, missing that window locks you into another cycle.
The same source puts the early-exit penalty at 30 to 35% of the remaining contract value. If that is what your agreement says, signing in January and deciding by May that the leads aren't converting can still leave you owing roughly a third of the seven months you never used. Ask for the term, the notice window and the cancellation penalty in writing before you sign, and go by that rather than by any number on this page.
Bad leads don't come back as cash either. A wrong number, a homeowner who was never real, a job outside your service area: these get disputed for account credit, not a refund, with a small dispute limit per territory. The money stays on the platform, spendable only on more leads.
None of this is unique to Angi. Contractors on ContractorTalk describe the same structure with Houzz's "Sponsored Pro" program: a locked-in year regardless of results, with the sales pitch getting sweeter every time the contractor hesitates. It's a category norm, worth reading closely no matter which platform is pitching you.
Treat every dollar you put into a shared-lead platform as spent the moment it goes in. If it comes back, it comes back as credit for more leads, not money in your account.
This part doesn't show up on Angi's website, or on any of the eight competitor pages we reviewed while researching this one. In March 2022, the Federal Trade Commission filed an administrative complaint against HomeAdvisor, Inc., doing business as "HomeAdvisor Powered by Angi," charging that since at least mid-2014 the company made false, misleading, or unsubstantiated claims about the quality and source of the leads it sells contractors.
In January 2023 the FTC issued an order requiring HomeAdvisor to pay up to $7.2 million. The order also bars HomeAdvisor from misrepresenting its products as free when they aren't, and from making unsubstantiated claims about how often its leads convert into paying jobs. In November 2023, the FTC returned more than $3 million to the businesses that had paid for HomeAdvisor memberships, with individual payments up to $30 each, and opened a claims process for more.
Worth being precise here. Angi's public statement on the settlement, as reported by TechCrunch, said the company does "not admit nor find any wrongdoing" and settled "so we could focus our resources and attention on our business" rather than fight the case. A settlement isn't a guilty verdict, and it isn't technically a fine; outlets that first called it one later corrected the language, and we're using the same care here. It's a signed consent order.
Here's why it matters for a remodeler deciding whether to sign up today. The order specifically prohibits unsubstantiated claims about lead conversion rates, the exact category of claim every lead vendor in this space, ours included, makes without a published sample size behind it. A federal regulator has already ruled on that practice. Worth knowing the next time a salesperson quotes you a close rate with no denominator attached.
Search for remodeling leads and the word "exclusive" is everywhere. It sounds like one promise. It isn't. We read what four different lead vendors say about exclusivity, in their own words, and no two of them mean the same thing.
"No shared leads, no recycled contacts."
"We only advertise one contractor per service per region."
"Sent exclusively to you as a phone call."
"Exclusive kitchen and bath remodel lead requests."
None of these vendors is lying. Each describes a real product. But "exclusive" carries none of that nuance on its own, so the only way to know what you're buying is to ask the vendor to define it in writing: one contractor, or one per region, or a lead delivered as a call instead of a form, or a directory listing dressed up as exclusivity. Get the answer before the invoice, not after the first lead goes cold.
Cost per lead is the number every vendor leads with, and it's the wrong number to plan around. What decides whether a channel makes sense is cost per signed job.
Qualified Remodeler's 2026 Top 500 report, covering 252 companies over the 2025 performance year, put the median cost per issued lead at $372 for the Top 500 overall and $396 for the replacement segment. Half of the companies surveyed paid $400 or more per lead, 39% paid $500 or more, and 18 companies paid over $1,000.
Multiply that median by a realistic lead-to-contract rate and you get the number that matters. Remodelers Advantage's Roundtables research, reported through the Journal of Light Construction, found remodelers converting 59% of leads into booked appointments and 35% of those appointments into signed contracts, roughly one signed job for every five leads. Run the math and $372 to $396 per lead lands at $1,900 to $2,500 in lead cost for every signed job, a figure that independently matches the same Remodelers Advantage research measuring average lead cost per sale directly at $2,456.
What that means depends on what you're selling. On a $4,000 powder room refresh, $2,000 in lead cost eats half the ticket. On an $80,000 kitchen, it barely registers. Bath remodels in this cluster typically run $4,000 to $45,000, kitchens $25,000 to $120,000 or more, tub-to-shower $5,000 to $12,000. The math that terrifies a bath remodeler can be a rounding error for a kitchen specialist on the same platform.
One honest gap: no primary source publishes a kitchen- or bath-specific close rate. Two of the largest shared-lead marketplaces, Modernize and Thumbtack, both decline to publish their own conversion numbers at all. Every "exclusive leads close at X%" figure in this category traces back to a vendor that sells exclusive leads, with no study behind it. The gap is the finding: if a vendor won't show you the sample size behind a close rate, ask before you sign, not after.
None of this means Angi never works. It has a real place, and being fair about that matters more than making a villain out of one platform.
You're new and the calendar is empty. A brand-new remodeling company with no reviews yet needs at-bats more than efficiency. Paying $50 to $100 to reach a real homeowner, even alongside three competitors, beats sitting still while you build a portfolio.
You need overflow, not a growth engine. An established company with a slow month can use shared leads to keep the crew busy. Turn spend up when the calendar is thin and down when it's full, treating every lead as a short-term rental, not a strategy.
One condition applies in both cases: speed. Every Angi lead goes to 3 to 4 other contractors at once, so the job usually goes to whoever calls back first. Respond in minutes and the math can work. Wait until morning and you're funding the remodeler who called at minute two.
Not a projection. Real ads, real spend, real leads.
Vancouver Tile Pros runs exclusive Meta ads instead of buying leads that go to three or four other shower and bath remodelers at once. Every lead that comes in belongs to them, and only them.
In the first 3 weeks of running, the account booked $23,673 in revenue. By the end of the first 3 months, that had grown to $130,000. The top-performing ad has run leads as low as $20 each, and the account's lifetime average sits at $52.62 across 529 leads and $27,800 in spend. The business holds a 4.9-star rating from 57 Pacific Northwest homeowners.
Our shower and tile campaigns have run as low as $20 per lead on top-performing ads. A realistic planning range for kitchen and bath is $60 to $150 depending on your market.
Pacific Northwest
From the offer to the ad account. Your only job is to answer the phone and quote the work.
We design a specific offer around your business, a free design consultation, a financing structure, a guaranteed start date, so a homeowner reaches out because of the offer, not because you were the fastest of four callbacks.
We script and produce video and image ads around your actual kitchens, baths, and showers, the transformation that makes a remodel sell itself, instead of the generic "free quote" template every shared-lead vendor runs.
A step-by-step form that gathers project scope and budget upfront, so you're quoting homeowners actually planning to hire this year, not tire kickers comparing five bids.
We track cost per signed job, not just cost per lead, adjusting spend and creative against the number that actually decides whether a channel is working.
Compare every option before you spend.
Remodeling Lead Generation Companies Compared — every vendor scored side by side, including the bath franchise and dealer programs.
Local Service Ads for Remodelers — kitchen and bath are both eligible. Screening, pricing and lead disputes explained.
Google Business Profile for Remodelers — the free listing that outperforms most paid platforms, set up properly.
Bathroom Remodeling Leads: Real Cost Per Signed Job — every lead source for bathroom remodelers compared, exclusive and shared, ranked by cost per signed job.
Meta Ads for Kitchen & Bath Remodelers — the highest-volume exclusive-lead channel for most K&B pros, with real numbers from a live remodeling campaign.
Meta Ads for Shower Remodelers — the same channel breakdown, built around walk-in shower and tub-to-shower conversions specifically.
Free strategy call. No pressure. We'll show you what it would take to replace shared Angi leads with exclusive kitchen and bath leads.