"Remodeler" describes your license, not the homeowner your ad has to reach. A kitchen buyer and a fence buyer have nothing in common on Facebook except a mortgage. This page sorts the eight trades we run Meta ads for, shows what is different about each buyer, and points you to the guide written for yours.
The homeowner who needs a fence this month because the dog got out is not the couple who has been saving kitchen photos since spring. One wants a quote by Friday. The other will not sign for four months. Both are "remodeling leads" on paper. On Facebook they are two different people who respond to two different ads, and an account built to reach both reaches neither well.
Meta does not target by trade. It learns from whoever converts first and goes looking for more of them. Run one campaign for "remodeling" and the algorithm finds the cheapest homeowner to convert, which is almost always the smallest and fastest job. The account trains itself toward fence and shower budgets while you are hoping for kitchens.
The creative splits the same way. A deck sells in one frame: the tired backyard next to the finished one. A kitchen has to get someone to picture their house torn up for two months. A roof is something nobody wants; they want the leak gone. No single ad does all three jobs, and the landing page behind each asks different questions too: yard size for a deck, window count for windows, whether they own the lot for an ADU.
Then there is the calendar. Decks are decided in the off-season. Windows move on the first cold snap. Fences follow a storm or a new puppy. Kitchens run in any month and take months regardless. One pacing plan cannot serve buyers who decide at different times of year, which is why each trade gets its own campaign, its own offer, and its own page here. Take the trade that makes up the biggest share of your revenue and read that guide first.
Each trade below links to the full guide for that buyer. Read the one that pays your bills.
Everything below comes from campaigns we run. Cost figures live on each trade's own pages, on purpose: a number without its trade next to it tells you nothing useful.
This is the longest sale on the page. A full kitchen or bath is a three to six month decision made by two people who both have to agree, and the lead that reaches you today is nowhere near signing. The lead that signs in February came in in October and looked dead the whole time in between, which is how remodelers who judge Meta on thirty days switch off campaigns that were about to pay.
So the ad's job is not to close anyone. It is to be the remodeler they already know by the time the spouse says yes: real photos of finished jobs, real reviews, and a reason to raise a hand early. Discount ads are the trap here; once one remodeler runs money off a kitchen, the market copies it inside a few months. The full guide is our Meta ads for kitchen and bathroom remodelers page, and the cost side lives on what Facebook ads cost for remodelers.
A shower remodel is one room and one decision, not a whole-house gut, which makes it the easiest bathroom job to sell on Facebook and the easiest one to price wrong. The buyer is often older, thinking about stepping over a tub edge every morning, or has a dated tub nobody has used in years. The decision moves in weeks, not seasons.
The mistake is running shower ads in the same ad set as full bathroom remodels. The two buyers have different budgets and different urgency, and Meta learns toward whichever converts cheaper, which is the shower. Kept separate, a shower campaign is one of the fastest on this page to get producing, and the offer decides far more than the targeting. Read the Meta ads for shower remodelers guide for how we structure it.
A deck gets decided in the off-season and built in the good one. The homeowner calling in April has been staring at that bare patch of yard since the leaves came down, and by the time she calls she is only choosing who builds it. Most deck builders put ads up in May when the phone slows, which is a season too late.
The creative is the easiest on the site because a deck needs no explaining. Worn-out backyard, finished deck, done. What the trade needs is ads running through the quiet stretch, when the homeowner is still deciding whether to do it at all and you are not yet one of three quotes. Start with Meta ads for deck builders, and for the budget side read what Facebook ads cost for a deck builder.
Most homeowners have no idea what a full siding replacement costs until the first quote lands, and that sticker is the first thing your ad has to get past. The buyer is usually solving a problem they can see from the driveway: rot at the corners, paint that will not hold, a house that looks tired next to the neighbors'.
An ad that shows the product without the problem loses the homeowner at the quote. An ad that shows the rot, the repaint cycle, and the finished house sets the expectation before the number arrives. Siding pairs naturally with roofing and windows in the same business, but not in the same campaign. The full guide is Meta ads for siding contractors.
A homeowner replacing windows is doing arithmetic before they ever call you. How many, which rooms, all at once or the drafty back of the house first. That count question changes what the ad should say, because a whole-house buyer and a three-window buyer are not the same lead.
Windows also have the sharpest weather trigger on this page. The first cold snap of fall moves the numbers, when the draft by the couch stops being background noise, and the ads that work speak to that morning, not to a product spec. Read Meta ads for window replacement contractors for how the count question shapes the whole campaign.
Fence jobs almost never start with a homeowner deciding they want a fence. They start with a new dog, a windstorm, or a neighbor who can see straight into the kitchen. That makes fence the shortest cycle on this page: the homeowner calling this week wants it built this month.
The ads are built around those triggers, with a before-and-after doing the selling, and the follow-up has to be fast because the homeowner is already collecting two other quotes. Fence is also where a lazy lead form does the most damage, because the volume is there and the sorting is everything. The full guide is Meta ads for fence contractors, with the budget math on what Facebook ads cost for a fence company.
Nobody wants a new roof. They want the leak to stop and the worry to go away, and that one difference changes what the ad has to say. A roofing campaign built on a kitchen remodeler's playbook falls flat because there is no lifestyle in a roof, only a problem and a fix.
Roofing runs on storm season and on the moment a homeowner notices a stain on the ceiling, so the offer and the timing decide more than the targeting. The ads that book inspections talk about the problem the homeowner already has, not the shingle brand. Read Meta ads for roofing contractors for how we run it.
ADU is the opposite problem from kitchens. Leads are cheap and plentiful, because a backyard unit is an idea a lot of people like the sound of. The hard part is never volume, it is knowing which of those homeowners owns a buildable lot and which is a renter or a dreamer.
That makes the landing page, not the ad, the most important asset in the campaign. It has to sort owners from everyone else before a salesperson spends an hour on the phone. The buyer is usually solving something specific: a parent moving in, an adult kid who cannot afford rent, or income from the yard. Start with Meta ads for ADU builders.
If you searched "facebook ads for home builders" and landed here, here is the honest version. A home builder, meaning new construction, production or custom homes, selling a finished house or a lot-plus-build package, is a different business from a home remodeler, and this site is written for remodelers.
The builder's buyer is choosing where to live. They are financing a mortgage or a construction loan, working on a year-plus timeline, comparing your community against resale inventory and the subdivision down the road. The creative is model homes, floor plans, and lot maps. The lead goes to a sales office built for a year of follow-up, not to a crew lead who quotes between jobs. Almost nothing about that campaign transfers from remodeling.
The remodeler's buyer already lives in the house. They are fixing, replacing, or adding one part of it and deciding in weeks or months. Every guide on this site is built around that homeowner. We do not run new-home sales campaigns and will not pretend a remodeling playbook works for one.
The nearest thing we run is ADU and accessory dwelling builders, and it sits closer to remodeling than to new-home sales for a reason. The ADU buyer already owns the lot and lives next to the build. The unit is an addition to a home they are keeping, usually financed like a big remodel, and the campaign's core problem is sorting owners from renters, which is a remodeling problem. If you build both, read the ADU page. If you only build new homes, an agency that lives in that world will serve you better.
One range, one label, and why we will not give you an average.
Across eight trades and $139,167 of managed spend, cost per lead ran from $29.45 to $119.18 — 2,635 leads in total.
The spread is the point. The bottom and the top of that range are different trades with different tickets, and a blended average would hide exactly what this page exists to explain. That is why no cost figure here is tied to a trade name: each trade's own guide carries its number next to the ticket size that explains it.
None of the leads in this report came from Meta's native instant forms. All are landing-page conversions. Keep that in mind before comparing any number here to a lead-form campaign.
By our own estimate across accounts, 50 to 80% of Meta leads book into estimates. That is an estimate, not a measured figure, and on any one account it depends on how fast the phone gets answered.
Picking the right trade page gets you the right buyer. It does not get you the job. Two contractors in the same trade, same market, same budget, regularly get completely different results, and the difference is almost never the targeting.
A generic "free estimates, quality work" pitch fails in every trade on this page. It looks like every other ad in the feed and trains the homeowner to shop on price. A bigger discount is not the fix either, because the market copies it within months. What works is a reason to choose you that has nothing to do with being cheapest, paired with real footage of your own work, and every trade guide above covers what that looks like for its buyer.
One campaign per trade. Your only job is to answer the phone and quote the work.
Each trade you run becomes its own campaign, so the algorithm learns toward the buyer you want instead of the cheapest one it can find.
A custom offer around what makes you different in that trade, so homeowners choose you over the contractor running the discount everyone else already copied.
We script and edit video ads around the moment that sells that trade, then build a landing page whose form asks the questions that trade needs asked.
We launch and optimize your ads daily, watching cost per lead and killing what doesn't work, so your estimates stay consistent while you run the business.
Every guide below is written for one buyer. Start with the one that pays your bills.
Meta Ads for Kitchen & Bathroom Remodelers — the longest sale on the site, and why judging it in thirty days kills good campaigns.
Meta Ads for Shower Remodelers — one room, one decision, and the easiest bathroom job to price wrong.
Meta Ads for Deck Builders — decided in the off-season, built in the good one, and why most builders advertise a season late.
Meta Ads for Siding Contractors — how to get an ad past the sticker on a full replacement.
Meta Ads for Window Replacement Contractors — the count question, and what the first cold snap does to your numbers.
Meta Ads for Fence Contractors — the trigger-driven trade, built around the dog, the storm, and the neighbor.
Meta Ads for Roofing Contractors — nobody wants a roof, and what that does to the ad.
Meta Ads for ADU Builders — cheap, plentiful leads and the landing page that sorts lot owners from everyone else.
About Bit House Digital — who runs these campaigns, and the trades we work in.
Free strategy call. No pressure. We'll look at your trades and your market and tell you where the first campaign should go.