Each trade's cost per lead sits in the cost section above. What follows is what's different about each buyer, and where to read more.
Kitchen and bathroom remodelers
This is the longest sale of the eight. A full kitchen or bath is a three to six month decision made by two people who both have to agree.
The lead that signs in February came in in October and looked dead the whole time in between.
That's how remodelers who judge Meta on thirty days switch off campaigns that were about to pay.
So what's the ad's job?
Not to close anyone. It's to make you the remodeler they already know by the time the spouse says yes.
That means real photos of finished jobs, real reviews, and a reason to raise a hand early.
The full guide is our Meta ads for kitchen and bathroom remodelers page, and the cost side lives on what Facebook ads cost for remodelers.
Shower and tub-to-shower remodelers
A shower remodel is one room and one decision, not a whole-house gut. That makes it the easiest bathroom job to sell on Facebook and the easiest one to price wrong.
The buyer is often older and thinking about stepping over a tub edge each morning, or has a dated tub no one has used in years. The decision moves in weeks, not seasons.
The mistake is running shower ads in the same ad set as full bathroom remodels. Meta learns toward whichever converts cheaper, which is the shower.
Kept separate, a shower campaign is one of the fastest of the eight to get producing, and the offer decides far more than the targeting.
Read the Meta ads for shower remodelers guide for how we structure it.
Deck builders
A deck gets decided in the off-season and built in the good one. The homeowner calling in April has been staring at that bare patch of yard since the leaves came down.
By the time she calls, the deck is usually already happening and she's choosing who builds it.
Most deck builders put ads up in May when the phone slows, which is a season too late.
The creative is the easiest of the eight, because a deck needs no explaining: worn-out backyard, finished deck, done.
What the trade needs is ads running through the quiet stretch, while the homeowner is still deciding and you're not yet one of three quotes.
Start with Meta ads for deck builders, and for the budget side read what Facebook ads cost for a deck builder.
Siding contractors
Most homeowners have no idea what a full siding replacement costs until the first quote lands. That sticker is the first thing your ad has to get past.
The buyer is usually solving a problem they can see from the driveway: rot at the corners, paint that won't hold, a house that looks tired next to the neighbors'.
An ad that shows the product without the problem loses the homeowner at the quote.
So what gets the homeowner past the quote?
An ad that shows the rot, the repaint cycle and the finished house sets the expectation before the number arrives.
Siding pairs naturally with roofing and windows in the same business, but not in the same campaign. The full guide is Meta ads for siding contractors.
Window replacement contractors
A homeowner replacing windows is doing arithmetic before they call you. How many, which rooms, all at once or the drafty back of the house first?
That count changes what the ad should say, because a whole-house buyer and a three-window buyer aren't the same lead.
Windows also have the sharpest weather trigger of the eight. The first cold snap of fall moves the numbers, when the draft by the couch stops being background noise.
The ads that work speak to that morning, not to a product spec. Read Meta ads for window replacement contractors for how the count question shapes the whole campaign.
Fence contractors
Fence jobs rarely start with a homeowner deciding they want a fence. They start with a new dog, a windstorm, or a neighbor who can see straight into the kitchen.
That makes fence the shortest cycle of the eight: the homeowner calling this week wants it built this month.
The ads are built around those triggers, with a before-and-after doing the selling. The follow-up has to be fast, because the homeowner is already collecting two other quotes.
Fence is also where a lazy lead form does the most damage, because the volume is there and the sorting is everything.
The full guide is Meta ads for fence contractors, with the budget math on what Facebook ads cost for a fence company.
Roofing contractors
Most homeowners don't want a new roof. They want the leak to stop and the worry to go away, and that difference changes what the ad has to say.
A roofing campaign built on a kitchen remodeler's playbook falls flat, because there's no lifestyle in a roof, only a problem and a fix.
Roofing runs on storm season and on the moment a homeowner notices a stain on the ceiling, so the offer and the timing decide more than the targeting.
The ads that book inspections talk about the problem the homeowner already has, not the shingle brand. Read Meta ads for roofing contractors for how we run it.
ADU and accessory dwelling builders
ADU is the opposite problem from kitchens. Leads are cheap and plentiful, because a backyard unit is an idea a lot of people like the sound of.
Where's the catch?
Sorting. The hard part is knowing which of those homeowners owns a buildable lot and which is a renter or a dreamer.
That makes the landing page, not the ad, the most important asset in the campaign. It has to sort owners from the rest before a salesperson spends an hour on the phone.
The buyer is usually solving something specific: a parent moving in, an adult kid who can't afford rent, or income from the yard. Start with Meta ads for ADU builders.
